Travel firm, TUI, has launched ‘Happy Jingle’, the latest film in its ‘Happiness Ambassadors’ campaign, created by Leo Burnett UK and Mitre Studios.

The social-first campaign is aimed at families across the UK and focuses on the exciting moments customers experience before they step foot overseas: from planning their holiday, to booking, even while they’re at the airport. 

In ‘Happy Jingle’, TUI Happiness Ambassadors Ant & Dec brainstorm the essence of what makes a holiday. From there, they created a song which lists all the things we look forward to when going on holiday, from the first step off the aeroplane to the first spray of sun cream. Ant & Dec run through their favourite holiday cuisine, from ‘a club sandwich and fries’ to an ‘all you can eat breakfast buffet,’ building up to the excitement of ‘a poolside lunch’.

The release of ‘Happy Jingle’ follows the recruitment of Ant & Dec as TUI’s official ‘Happiness Ambassadors’. The wider ‘Happiness Ambassadors’ campaign, which launched in June, is centred around unique, joyful social content. The campaign will continue to go live on both TUI and Ant & Dec’s social channels, including Instagram and TikTok.