Premium mixer brand, The London Essence Co. has launched a brand campaign, ‘London Distilled’, across out of home, social and strategic media partnerships.

Celebrating the different characters found in a stylish metropolitan city such as London, the campaign hopes to capture the diverse blend of creative influences, known to The London Essence Co. as ‘tastemakers’. The final result is a reflection of how diverse blends come together to create exceptional experiences. This reflects the creative process that lies at the heart of the London Essence brand, taking remarkable and diverse ingredients and artfully blending them to create exceptional drinks. The style of the creative is inspired by the London heritage of the brand with an added fresh contemporary edge.

The OOH campaign is running in cities including London, Manchester, Edinburgh, Dublin and Belfast across large format billboards; a number of premium contextual sites where individuals socialise; and key travel routes, linking the campaign to where premium mixer consumers commute and will also enjoy the festive season.

Media partnerships with The Times and SheerLuxe will also help leverage the credible tastemaker associations at scale, while social activity will drive reach through discovery content across Instagram and Facebook. The Times media partnership will include a content series with celebrated Londoners, Henry Holland and Sophie Ellis-Bextor, as well as an interactive map which guides people to the best of London’s bars to experience this winter.

“We’re thrilled to be launching the next stage of our journey with the debut of our London Distilled campaign across Great Britain and Ireland,” said The London Essence Co. Co-founder Ounal Bailey. “We are born of London and are proud of the creativity that is fostered not only in our home city, but cities around the world. Our campaign captures the tastemakers of London, both in our creative and in our partnerships, they inspire us and our audience.”